Even the most savvy and ingredient-conscious buyers can run into a bit of confusion when trying to shop natural. In addition, the whole “go green” movement has made it even harder for us ladies to distinguish what is labeled natural, and what actually is natural.
The first step to becoming a natural shopper is in distinguishing the difference between natural and organic products.
Here’s an excerpt from Twirlit.com that briefly breaks down some important differences:
Natural products, be it skin care, makeup or products for the body, are usually made with ingredients derived from fruit, sugars, and vitamins. When a product says it has glycolic acid, that comes from sugar cane. Products that say they have vitamin B, C, or E, that’s usually considered natural. Also, products that say they have lemon or green apple extracts, they are also natural.
Organic products have to not just say they are organic on the label, but must be certified organic by the USDA or Ecocert (Canadian/UK organization). This certification means those products meet the organic standards of those organization. If you do not see that label, chances are those products are not organic. By having that label, it means there are no pesticides or chemicals such as paraben-free and petroleum-free.
If a product is labeled “natural” or “100% natural” that doesn’t mean it is so! The product just may contain some natural ingredient(s), since the regulations for labeling “natural” are pretty loose. (Although there’s definitely nothing wrong with most natural products that are correctly labeled so.) “Organic” on the other hand, if marked with the sufficient and certified label, is about as pure as it gets!
So when scouting for you’re beauty products next time, make sure to look at the ingredients or ask a sales associate if you are unsure of a product’s contents. If going natural (in every aspect) is your goal, it never hurts to do your homework!
Wanna read the full Twirlit.com article? Follow the link:
Natural vs. Organic Beauty